My favorite activist organization - People for the Ethical Treatment of Animals - is up to their old tricks once again. I thought the most crazy request I'd ever heard from PETA was when they wanted the Green Bay Packers to change their nickname in order to protect animal rights. But now they have penned a letter to the cofounders of Ben & Jerry's Homemade, Inc., asking them to consider replacing cow's milk used in the production of ice cream with human breast milk. They got the idea from some wackmobile in Switzerland who was doing it in his restaurant. They want to lessen the suffering of dairy cows, so their solution is to pay women to give them breast milk. As April Zesbaugh of 850 KOA said, "What about the suffering of women?"
I can't imagine Ben & Jerry's ever doing this - that's a huge risk to take with your product - but if they did, think of all the new creative names they could come up with: Mammary Swirl. Mom's Crunch. Baby Food. . .
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